Economic & Consumer Psychology (C8021)
Economic and Consumer Psychology
Module C8021
Module details for 2012/13.
15 credits
FHEQ Level 6
Module Outline
Consumer culture has become such a pervasive aspect of everyday life that it has profound psychological effects. This third year option investigates psychological processes underlying specific behaviours in economic and consumer contexts, such as money bargaining, getting into debt, and buying consumer goods (ordinary and 'compulsive'). It also examines the influence of selected mass consumer aspects on individuals' stereotypes and well-being, including wealth, materialistic values, and the impact of advertising on stereotyping and body image.
Module learning outcomes
Demonstrate the ability to reflect on some basic theoretical questions about psychological processes in economic and consumer contexts
Describe and analyse empirical research on individuals' experience of engaging in selected economic and consumer behaviours
Demonstrate understanding and critical evaluation of selected mass consumer influences on individuals' stereotypes and well-being
Demonstrate the ability to work in depth on a specific chosen aspect of economic and consumer psychology
Communicate understanding and evaluation of research clearly and effectively in the form of a seminar presentation
| Type | Timing | Weighting |
|---|---|---|
| Essay (3000 words) | Semester 2 Assessment Week 1 Thu 16:00 | 80.00% |
| Coursework | 20.00% | |
| Coursework components. Weighted as shown below. | ||
| Presentation | T2 Week 12 (10 minutes) | 100.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Spring Semester | Workshop | 1 hour | 010001001000 |
| Spring Semester | Lecture | 1 hour | 111111111111 |
| Spring Semester | Seminar | 2 hours | 000000010101 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
Prof Helga Dittmar
Assess convenor, Convenor
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