Strategy and Marketing

Introduction to International Business

Module code: N1672
Level 4
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Report

This module helps you to understand the abilities and knowledge that are essential for doing business internationally, in theory and in practice.

You’ll learn about:

  • the nature of international business
  • how companies (large and small) internationalise
  • how companies and entrepreneurs operating in foreign countries can be analysed and understood.

You’ll apply these concepts and knowledge to gain different perspectives on doing business internationally.

Module learning outcomes

  • Demonstrate knowledge of the key theories and fundamental concepts of International Business and show an ability to evaluate and interpret these within the different aspects of the international environment.
  • Apply key theories and concepts displaying the ability to interpret international business decisions and practices.
  • Evaluate and interpret the different ways in which international companies compete strategically and are managed in different industries.
  • Evaluate the main characteristics of different method of servicing foreign markets and make judgements consistent with the basic theories and concepts of international business.