Submitting a project request
Check guidelines for creating new on-brand work, updating existing communications and requesting digital content.
Defining what you are trying to achieve
The best creative work succeeds as a result of clear objectives and good planning. Before embarking on a creative project, you should:
- identify your audience
- define your audience’s needs and think about how to answer them
- check if new work is required or if your audience’s needs are being met somewhere else
- identify who needs to be involved to make the project a success.
Writing an effective project brief
You can evaluate your requirements by filling in a creative project brief. This document should be approved by all of the key people at the outset. Looking back at the brief keeps you on track and helps you evaluate the project’s success.
The creative project brief outlines:
- your target audience and what you know about them
- the problem you’re trying to solve for your audience
- how the project will support your team’s (and the University’s) objectives
- how much time we have to work on the project
- the budget
- how we’ll measure the project’s success.
Next steps
After you’ve written and submitted your brief, we will review it and aim to respond to you within two weeks.
We may advise on one or a combination of the following:
- selecting the right channels and resources
- tying together the look and feel with other work as part of a wider campaign
- getting a designer
- working with the team to pair-write or brand-check your content
- self-service, where you can use guidance on our website and any additional brand assets needed to complete the work.
We will arrange a meeting to discuss timescales and plans where necessary.